Ajinomoto Brands
Web & social media • Client: Ajinomoto • Copywriting, copyediting, content strategy, brand voice/copy strategy
The truth is, when it comes to brands on social media, nobody really needs to follow them. But that’s exactly what made redefining the digital presence of two frozen Asian food brands (Ling Ling and Tai Pei) as interesting as it was challenging. Not only did we have to give people a reason to pay closer attention to these parallel brands, we had to turn them into true advocates for each one.
Fortunately, we came up with very complementary approaches to tone and visuals for each brand. And the results were, shall I say… delicious?
Live website: www.ling-ling.com
Social media: Facebook / Twitter / Instagram
Perfect for the foodie, the home cook, or the avid dinner party host, Ling Ling is for those looking to indulge in Asian cuisine at home with a more authentic flair.
Across all of Ling Ling’s social platforms, we combined lifestyle-driven photography with copy that championed the brand’s belief in wholesome and delicious Asian meals worthy of your table.
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We see noodles in your future—like today’s lunch future 🔮 #LingLingAsianKitchen pic.twitter.com/EbbeeiwmLE
— Ling Ling (@LingLingPanda) August 7, 2019
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Veggie lovers, we got you. pic.twitter.com/58yo8X0Yho
— Tai Pei Asian Food (@TaiPeiAsianFood) August 9, 2019
Live website: www.taipeifood.com
Social media: Facebook / Twitter / Instagram
Whether it’s a full-time student or a full-time professional, Tai Pei provides those always on the go with tasty Asian meals that don’t sacrifice quality for convenience. For our social campaigns, we zeroed in on messaging and visuals that clearly conveyed the brand’s variety of flavors, ease of preparation, and value.