The Pasta Promise
Campaign • Client: Barilla • Creative direction & copywriting
If you like it, put a (heart-shaped) ring on it.
To celebrate the return of Barilla’s insanely popular heart-shaped Barilla Love pasta on Valentine’s Day, there was only one thing to do: team up with equally insanely popular jewelry brand Alison Lou to create the Ring-a-toni. Two gorgeous interlocking gold rings topped with a 3.5-carat center stone shaped like the heart-shaped pasta.
We gave the Ring-a-toni (and plenty of pasta) to one lucky sweepstakes winner just in time to make their February 14th a little more special (and much, much shinier). ✨
