Minecraft

Social Media • Client: Microsoft & Mojang • Lead Copywriter, copyediting, creative strategy

Creating social content for the insanely popular sandbox game was as challenging as it was rewarding. I mean, where do you possibly start with the world's most popular video game? As it turns out: totally unapologetic irreverence—informed by a well-thought-out strategy, of course. Check out some of my favorite pieces we created for Minecraft’s devoted fanbase!