Minecraft
Social Media • Client: Microsoft & Mojang • Lead Copywriter, copyediting, creative strategy
Creating social content for the insanely popular sandbox game was as challenging as it was rewarding. I mean, where do you possibly start with the world's most popular video game? As it turns out: totally unapologetic irreverence—informed by a well-thought-out strategy, of course. Check out some of my favorite pieces we created for Minecraft’s devoted fanbase!
From grass to desert to snow to mesa, we’ve only just begun. Here’s to 5 more great years of Minecraft: Pocket Edition! pic.twitter.com/Tr9iWmlcqd
— Minecraft (@Minecraft) December 8, 2016
Don't forget to share your MINECON pics and favourite bits with the official hashtag: #MINECON2016! pic.twitter.com/OxuWINSdg8
— Minecraft (@Minecraft) September 24, 2016
Hot-headed and full of molten rock, the Lava Fiend is not to be trifled with. pic.twitter.com/FHDs2hwHtI
— Minecraft (@Minecraft) February 10, 2017
Hey, there's always next year. Happy #Valentines. pic.twitter.com/Be3fe04dZf
— Minecraft (@Minecraft) February 14, 2017
To adventure! And the open sea! But first... where are we? Find your bearings in Minecraft's new Exploration Update! https://t.co/vFMWCD2AsA pic.twitter.com/C3X0YcLhlJ
— Minecraft (@Minecraft) December 11, 2016