If a year of lockdown taught us anything, it was how important imaginative play is for everyone, especially kids. So, we teamed up with actress/mom/Popsicle fan Tamera Mowry-Housley to launch a year-long campaign inviting families to create the world’s next Popsicle. Like, one that’ll actually show up in grocery store freezers—which is pretty cool. (Pun definitely intended.)

Also, who knew I’d end up writing lines for an actress from a show I watched as a kid? Wild.