The TAZO Tree Corps
Web, Social Media • Client: Unilever • Copywriting, copyediting, copy and creative strategy
If u know me u know sustainability n climate justice MATTERS. Today I’m launching the #TAZOTreeCorps w @TAZO + @AmericanForests to plant trees in BIPOC communities hit hardest by climate change . Apply by 3/12 at https://t.co/7xR75PB3Q6 - let’s get more 🌲🌲🌲 in our cities !!🙏🏾 pic.twitter.com/qPklkwnm29
— SZA (@sza) February 17, 2021
Trees are great. Like really great.
They absorb pollution from the air, improve mental health, lower cooling bills, and even create jobs. Unfortunately, decades of discriminatory zoning practices have prevented many BIPOC neighborhoods from having adequate tree coverage. That means less green space, fewer trees, and higher temperatures.
To help improve the tree equity in these communities, we teamed up with music superstar SZA to launch The TAZO Tree Corps, a paid workforce dedicated to reforesting BIPOC neighborhoods impacted by climate change.
Together, we created a launch video along with social media content to announce this exciting initiative and inspire people to make a difference in the fight for climate justice 🌲
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