For Ubisoft's latest installment under the acclaimed Tom Clancy brand, we handled design and development for two unique experiences that fans could really sink their teeth into.

AGENT INTEL

In the months leading up to the game’s release, the Agent Intel program challenged users to complete four objectives, with the completion of each unlocking valuable insights into the game and access to exclusive downloadable rewards.

The Rewards:

• Objective 1: Dossier 1, Dossier 2, Dossier 3, Dossier 4

• Objective 2: Brief 1, Brief 2, Brief 3, Brief 4

The Buzz: Reddit

KEYS TO THE CITY

Our second experience allowed users to delve into the world of The Division first-hand. As users explored seamless 360° street views via Google Maps integration, a diverse range of exclusive media content installed throughout gave users special insight on the game’s locations, weapons, and narrative.

The Buzz: IGN, GameSpot, Tech Times, GameZone

LAUNCH

Finally, after years of development and months of intense teases, Ubisoft unleashed The Division to millions of fans around the world. From becoming the publisher's fastest-selling game ever and breaking the record for total digital game sales in a single day, to earning tons of fan love, the latest Tom Clancy title was truly a game well worth the hype.

As we rolled out our digital experiences, we also took over Ubisoft's social channels to help drive anticipation. Some might say it was the digital equivalent of dropping a bunch of Mentos in a bottle of Coke—so really exciting, but with way less mess. Here's a taste of just some of the social content we created: